Digital & Print
The Print and web experience showcased here includes a diverse collection of work for a variety of brands. Red Diamond is the featured campaign in this section. Chateau Ste Michelle wanted to introduced a new micro brand and I had the opportunity to compete against a number of designers for this project. Winning the project and having the opportunity to deliver all brand development materials and a launch campaign was a personal career highlight. It was introduced to a midwest test market and quickly garnered praise as a favorite restaurant and table wine all over the country, selling an astonishing 25,000 cases in its first year. In four years it has become Chateau Ste. Michelle’s top-grossing wine out of a sizeable and historic collection, with approximately 500,000 cases sold.