DoubleDown

Digital marketing is about speed, adaptability, delivery of vital takeaways, and eye-catching visuals. This is the approach I’ve taken to develop all our marketing and branding creative for Doubledown, and the associated traffic generation, conversion, revenue, and click-through rates have validated our success.

Team promotional video for 2019

This video sums up a large amount of what the team accomplished in 2019. It was an incredible amount of work from an equally talented team. I guided the brainstorming process, helped tighten up the ideas, concept inception and development, and provided design direction while working with project owners to achieve greatness.

Brand development and evolution

DoubleDown expanded into specialized casino apps. I had the task of developing two brands that still capitalized on the flagship app brand presence (DDC), and this was the first step before the full-blown style guidelines and marketing campaigns.

Brand Loyality and "Stewart"ship

Your players are the only thing that matters, so treat them with the respect they deserve. I conceptualized and advocated for a brand host and worked with various teams to bring him to life.

Undead World: Hero Survial launch

DDI jumped into a new game category with UW:HS. I enjoyed designing, directing, developing some of the launch materials, and creating the logo. The launch materials include ASO, Videos, Banners, Website, Social engagement, Email, and pre-registration. The ASO video below the banner was a team effort by me, a motion designer, copywriter, and project owner.